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CASE STUDIES & TESTIMONIALS > FLAX4LIFE
Flax4Life and good natured ®
About Flax4Life
Flax4Life is a family-owned business that makes healthy, gluten-free, and allergen-friendly bakery products. They aim to provide delicious and nutritious baked goods using high-quality ingredients and sustainable practices. Over the years, Flax4Life has expanded its products to include muffins, brownies, cakes, and granolas, all free from common allergens and rich in flaxseed, offering numerous health benefits.
sustainability
Flax4Life was getting feedback from customers for more eco-friendly packaging that was better aligned with their brand image and goals for environmental friendliness.
modernizeddesign
Although functional, they were looking for a more modern design that improved product visualisation.
multiple sales channels
They required a package that would look appealing in many settings because different retailers displayed their products in different areas of the store.
Why us? Our solutions stacked up.
“You guys were so straightforward with us. You came to us with a clear plan of action and were patient with us as we asked a million questions.”
Sarah shared her positive experience working with
good natured®:
“We couldn’t ask for a better team to work with. Good Natured Products has our back. They were transparent, reliable, and patient throughout the entire process. Their customer care is exceptional, and they went above and beyond in providing support and materials to help us with consumer education. We wholeheartedly recommend Good Natured Products to anyone looking for sustainable packaging solutions.”
- Sara, Marketing
The results 💪:
2. Improved Retail Merchandising
3. Better Brand Reputation
The results 💪:
1. Enhanced Product Visibility and Shelf Life:
The new packaging design removed all the ribbing, significantly improving product visibility, allowing customers to see the baked goods more clearly. The improved seal enhanced product shelf life and reduced contamination risks.
2. Improved Retail Merchandising
The new packaging included design features that helped Flax4Life secure better shelf space in retail stores. No longer limited to stacked bakery tables, the optimised design meant their packaging could stand up vertically to show the front face and be merchandized in line, particularly in freezer sections.
3. Better Brand Reputation:
Flax4Life received numerous positive letters and emails from customers, praising the company’s commitment to sustainability and for being one of the first food producers to make the change. The modernized packaging look and feel, as well as the transition to certified compostable packaging, elevated the brand’s image and gave them the edge over competitors producing similar products.