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good natured® Takes a Bite Out of the Growing Meal Kit Industry

September 9, 2021 — (Vancouver, BC) good natured Products Inc. (the “Company” or “good natured®”) (TSX-V: GDNP), a North American leader in earth-friendly plant-based products, highlights two additional specialty meal kit providers that have partnered with good natured® to increase the use of sustainable packaging in the growing meal kit industry. Meal kit services tackle the quickly emerging demand for higher quality convenience eating and is estimated to be a US $11.6 billion market by 2022*. Similar to the sustainable goods market, demand for meal kit services is highest amongst millennials,** who also expect the companies they do business with to make environmentally conscious choices where possible. The Company is gaining traction amongst plant-based meal kit providers that serve customers who are choosing to eat differently for health reasons and to reduce their impact on the planet. Offering eco-friendly packaging to this customer group meets their expectation of using more annually renewable resources and removing potentially harmful chemicals from the food packaging industry.


Simple Feast, a California-based meal kit provider serving the Los Angeles area, has been using good natured® plant-based packaging for the last year with positive response from their customers. The values alignment between Simple Feast and good natured® to make life easier and better for humans and the planet led to a natural partnership between the two companies. “The importance of keeping food fresh needs to be balanced with earth-friendly packaging options that are also better for human health, and this is what good natured® packaging provides our customers,” said Paolo Zambrano, VP Operations (US) at Simple Feast.


North of the border, Canadian-based Vegano, delivers plant-based meal kits and grocery staples to the greater Vancouver area and Vancouver Island using sustainable packaging options from good natured®. “After a difficult search to find sustainable packaging, we were delighted to find good natured® this year. Together, we are answering the demands of our customer base who are expecting businesses like us to make environmentally friendly packaging choices.” commented Conor Power, CEO at Vegano.


Paul Antoniadis, CEO of good natured®, added “These are just two examples of meal kit providers we’ve partnered with to extend the focus on plant-based ingredients all the way through to their choice in packaging. Our team is consistently reviewing market trends to identify opportunities to work with like-minded partners who demand a strong focus on their health and our planet. We’re on a mission to detoxify the food industry, and we couldn’t be more pleased to be on this journey with customers like Simple Feast and Vegano.”


The good natured® corporate profile can be found at:


About good natured Products Inc.

good natured® is passionately pursuing its goal of becoming North America’s leading earth-friendly product company by offering the broadest assortment of eco-friendly options made from plants instead of petroleum. We’re all about making it easy and affordable for business owners and consumers to switch to better everyday products® made from renewable materials and free from chemicals of concern.


Part of the sustainable consumer goods market, good natured® offers over 400 products and services through wholesale and retail channels, including our own e-commerce stores. From plant-based home organization products to compostable food containers, bioplastic industrial supplies and medical packaging, we’re focused on delivering a great customer experience to make more plant-based products readily accessible to more people as the path to deliver meaningful environmental and social impact.


For more information:


About Simple Feast
At Simple Feast, we believe that amazing things can happen around the dinner table. Our plant-based meal kits are rooted in our commitment to making life easier and better for you, your family, and the planet we all share.

Simple Feast takes you on a journey toward a future where the power and flavors of plants are the focus of our meals. Through inspiring and delightful taste experiences, we can help move people’s eating habits in a more sustainable direction.


For more information: (January 2024: website no longer available)


About Vegano

The lower mainland’s gourmet vegan meals served to your doorstep. Also now offering plant based grocery delivery to compliment your meal delivery services.


For more information:


On behalf of the Company:
Paul Antoniadis – Executive Chair & CEO
Contact: 1-604-566-8466


Investor Contact:
Spencer Churchill
Investor Relations
1-877-286-0617 ext. 113


Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibilities for the adequacy or accuracy of this release.


Cautionary Statement Regarding Forward-Looking Information

Information regarding preliminary revenue and gross margin results contained in this press release may constitute forward-looking information within the meaning of securities laws. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statement.

The financial outlook provided in this press release is provided to provide early guidance on the second quarter financial performance of the Company and readers are cautioned that this information may not be appropriate for any other purpose. In preparing the financial outlook, the Company completed an initial review of operations for the quarter ended June 30, 2021, however actual results may differ materially from the financial outlook provided in this press release as the financial outlook has not been audited or reviewed. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. The Company has assumed that the material factors referred to herein will not cause such forward-looking statements and information to differ materially from actual results or events. However, there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Other than as required under securities laws, we do not undertake to update this information at any particular time.

Forward-looking information contained in this news release is based on our current estimates, expectations, and projections, which we believe are reasonable as of the current date. The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this news release is expressly qualified in its entirety by this cautionary statement.


SOURCE: *Statista 2021