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good natured Products Inc. Expands Line of Plant-based Kitchen Products

August 17, 2021 — (Vancouver, BC) good natured Products Inc. (the “Company” or “good natured®”) (TSX-V: GDNP), a North American leader in earth-friendly plant-based products, today announced the launch of its plant-based Bin Bags, Zipper Bags, and retail-packed Compostable Tableware. This launch highlights the Company’s ongoing diversification into a broad range of plant-based materials including fiber and flexible film, which is underpinned by its increasingly robust technical and supply chain capabilities in the sustainable materials market.

good natured® focuses its consumer product development on creating frequently used, everyday household items that make it easy and affordable for people to switch to plant-based and make a positive environmental impact. The Company continues to build its range of earth-friendly consumer products and carve out its share of the US $150 billion fast moving consumer goods (“FMCG”) market, 25% of which is now made up of sustainable goods.* As always, good natured® has developed these latest products to look and perform just like traditional petroleum-based options with the added benefit of being made from annually renewable resources and without BPAs, phthalates and other chemicals of concern.

Plant-based product display with various good natured inc. kitchen products

Designed to replace petroleum-based trash liners and offered in the most popular size in North America, good natured® Plant-based Tall Bin Bags are made of USDA Certified Bio-based LDPE that is manufactured with annually renewable sugarcane. In the US market alone, household trash liners represent a $1.7+ billion annual opportunity with 50% of the US population using 25 or more bags per month.**

Similarly, good natured® Plant-based Zipper Bags, in the most popular freezer and sandwich formats, are made of Bio-LDPE offering the same strength and durability of traditional brand-name zipper bags and contain no chemicals of concern that are potentially harmful to humans and the planet. With almost 75% of the US population using 3-5 zipper bags per week,** these are exactly the type of fast-moving products that retailers embrace to drive frequent repeat visits to their stores and higher spend per customer.

Complementing these items to offer a more complete assortment for retailers, good natured® also launched a collection of Compostable Tableware, which includes all the most popular household party and picnic items, including plates, bowls, hot cups and cutlery. Made from tree-free fiber, heat-resistant PLA and SFI paperboard, this assortment fulfills the need for holiday and seasonal partyware, which is rebounding quickly as COVID restrictions are lifting. Of note, the premium, heavy duty cutlery is certified compostable, 97% plant-based and can even withstand multiple runs through the dishwasher, making what’s often a disposable item into something reusable and even more eco-friendly. Demand for environmentally friendly tableware is particularly high amongst millennials as upwards of 61% are willing to pay more for a more sustainable alternative**.

“We are laser focused on our promise to make it easy and affordable for our retailers and their customers to switch to plant-based products,” noted Paul Antoniadis, Chair and CEO of good natured®. “By growing our assortment and offering of affordable plant-based options, we’re providing a strong incentive and opportunity for our retail partners to make a collective positive environmental impact that also makes sense for their business. We believe this is a big part of what makes good natured® unique in the marketplace and is reflected with our strong revenue growth that our team has been able to achieve to date.”

The good natured® corporate profile can be found at:

About good natured Products Inc.

good natured® is passionately pursuing its goal of becoming North America’s leading earth-friendly product company by offering the broadest assortment of eco-friendly options made from plants instead of petroleum. We’re all about making it easy and affordable for business owners and consumers to switch to better everyday products® made from renewable materials and free from chemicals of concern.

Part of the sustainable consumer goods market, good natured® offers over 400 products and services through wholesale and retail channels, including our own e-commerce stores. From plant-based home organization products to compostable food containers, bioplastic industrial supplies and medical packaging, we’re focused on delivering a great customer experience to make more plant-based products readily accessible to more people as the path to deliver meaningful environmental and social impact.

For more information:

On behalf of the Company:
Paul Antoniadis – Executive Chair & CEO
Contact: 1-604-566-8466

Investor Contact:
Spencer Churchill
Investor Relations
1-877-286-0617 ext. 113

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibilities for the adequacy or accuracy of this release.

Cautionary Statement Regarding Forward-Looking Information

Information regarding preliminary revenue and gross margin results contained in this press release may constitute forward-looking information within the meaning of securities laws. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statement.

The financial outlook provided in this press release is provided to provide early guidance on the second quarter financial performance of the Company and readers are cautioned that this information may not be appropriate for any other purpose. In preparing the financial outlook, the Company completed an initial review of operations for the quarter ended June 30, 2021, however actual results may differ materially from the financial outlook provided in this press release as the financial outlook has not been audited or reviewed. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. The Company has assumed that the material factors referred to herein will not cause such forward-looking statements and information to differ materially from actual results or events. However, there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Other than as required under securities laws, we do not undertake to update this information at any particular time.

Forward-looking information contained in this news release is based on our current estimates, expectations, and projections, which we believe are reasonable as of the current date. The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this news release is expressly qualified in its entirety by this cautionary statement.

*Source: Nielsen 2020

**Source: Statista 2021