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Replacing Petroleum-Based Plastic with More Sustainable Alternatives

good natured Products Inc.: Replacing Petroleum-Based Plastic with More Sustainable Alternatives

If it seems recycling is the solution to the world’s plastic pollution crisis think again. Only 9% of all plastic that has ever been produced has been recycled. A staggering 79% is left to accumulate in landfills, dumps and the natural environment.

Much of the plastic in use known as single-use plastic can’t be recycled at all. The rate at which consumers go through disposable plastic products without taking into consideration the full circular economy of plastic is a problem worth solving sooner than later.

The Canadian federal government has taken steps to address this issue, in October 2020 Environment and Climate Change Minister Jonathan Wilkinson announced a ban on single-use plastics by the end of 2021. This ban includes plastic grocery bags, straws, stir sticks, six-pack rings, cutlery and food containers made from hard-to-recycle plastics.

The U.S. is also implementing their own accountability measures. Several states, including California, Connecticut, Delaware, Hawaii, Maine, New York, Oregon and Vermont have already banned single-use plastic bags. In the meantime, legislatures continue to push for more wide-spread measures. Recently, The U.S. Plastics Pact Roadmap has gained traction with nearly 100 corporations and organizations to ensure all plastic packaging will be reusable, recyclable or compostable by 2025.

Now businesses and consumers alike are looking for more sustainable alternatives. In light of the disastrous effects plastic pollution has on the environment, companies like good natured Products Inc. (TSXV: GDNP) are coming to the forefront with a more sustainable solution.

Who is good natured®?

good natured® produces earth-friendly, plant-based products made of plants, not petroleum. The company made headlines recently for creating Canada’s first compostable microwavable to go containers, a milestone among many and a sign of what is to come for this Canadian-based company. Its sustainable products come in a wide assortment and can be used for numerous household and commercial purposes.


Common goods like food packaging, disposable take out containers as well as home and commercial products are made with renewable materials and zero harmful chemicals. good natured® produces containers with no BPAs, phthalates or other chemicals of concern, they follow the strictest of guidelines from California’s proposition 65.


good natured® also makes it easy and affordable for small businesses and larger corporations to switch from packaging made from petroleum to more sustainable packaging solutions. Its product offering is diverse and customizable enough to make good natured® a one-stop-shop for all business packaging needs.


What Makes good natured® Different?

The global packaging industry is valued at $1 trillion while sustainable product sales in the U.S. constitute a $128.5 billion market. Nonetheless, the vast majority of companies in this sector are barely growing and only offer petroleum-based plastic products that often contain chemicals that are harmful to human health and the health of the planet.


good natured® is different. It’s north star is to become North America’s leading earth-friendly product company by developing plant-based products & packaging and acquiring relevant companies that expand our assortment, customer base and market reach. With a strong commercial business model, solid management team and exceptional growth prospects that target a massive industry ripe for disruption, the company has successfully achieved a compound annual growth rate (CAGR) of 153% over the past 6 years, with approximately 50% of that growth coming from organic sales and 50% from the 5 M&A transactions accomplished to date.


Despite the global pandemic of 2020 and the closure of many businesses, good natured® nonetheless turned over $16.7 million in revenue. Following 3 acquisitions completed over the past 12 months, the company is now on a run-rate of $65 million in trailing 12 months (TTM) revenue. The recent government bans of disposable plastic products are positioned to solidify good natured® as the mainstream substitute for petroleum-based, single-use plastic items within the Canadian and US markets.