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CASE STUDIES & TESTIMONIALS > HOBI'S BITES CRACKERS
Hobi's Bites and good natured ®
About Hobi's Bites
A purpose-driven cracker company with Texas roots, Hobi's Bites celebrates the art of curating the right spices and seasonings for unforgettable flavors.
With a core belief in doing business for good, Hobi’s Bites is dedicated to supporting local organizations while making the best cracker around. Countless fans have joined their cracker craze, helping grow the product line from the best-selling Original Hot flavor to a total of five varieties in just three years.
supply chain problems
The previous packaging was difficult to source, leading to disruptions and the need to use inadequate materials that did not meet their standards.
product
damage
The old packaging often caused crackers to break during packing and transit, with around 5% of the product being damaged by the time it reached customers.
packaging inefficiency
The previous packaging design required staff to force the crackers into the containers, leading to slower packing times and reduced efficiency.
Why us? We don’t crack under pressure.
“You made yourselves always available to us and we felt supported the whole way through. You were flexible and always listened to our needs.”
Ron shared his positive experience working with good natured®:
“This was a lot easier and simpler than I thought it was going to be because of the hands-on support. Whenever we had a concern, we could talk directly to the team. The process of working with the good natured team has been very, very good. The new packaging not only looks better on the shelf but has also significantly reduced product breakage and improved our packing efficiency.”
- Ron, the owner of Hobi's Bites Crackers
The results 💪:
2. Enhanced Shelf Appeal
3. Sustainability Boost
The results 💪:
1. Reduced Product Damage and Improved Packaging Efficiency:
The newly designed packaging not only minimized cracker breakage, but it also streamlined the packing process. The improved design allowed for faster and more accurate packing, reducing labor time and boosting overall production efficiency.
2. Enhanced Shelf Appeal:
The new design, with its smaller and more compact footprint, greatly enhanced the product's presence on store shelves. It optimized shelf space usage, allowing for better stacking and a more organized, streamlined display.
3. Sustainability Boost:
By adopting environmentally friendly materials in their packaging, Hobi's Bites made significant strides toward sustainability. This change reduced environmental impact and aligned with growing consumer demand for eco-friendly products. Retailers have praised the improved appearance and environmental benefits, further strengthening the brand's reputation and appeal to eco-conscious consumers.